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Affiliate marketing.In the UK there are at least five major providers. The big agencies will charge a monthly maintenance fee plus a commission on sales.
You are expected to offer 5-15% sales royalty to affiliate marketeers who sell your product. Remember the affiliate provider may also charge a percentage fee per sale too. For larger ticket items a lower percentage is acceptable. Some hi-tech companies have tried to offer commissions as low as 2%, as margins are tighter in these sectors, but find fewer affiliates prepared to take up the challenge. So make your sales rewards attractive! The monthly service fee can range from zero to over £3000 per month, if a sale commission fee is charged by the affiliate provider this will normally be in the range 10-33% of the affiliates commission.
This method is proven with a track record of years behind it, but as in all sales promotion if your product is not in demand, or presented poorly then even affiliate marketing won't deliver the sales figures you expect. With a marketing company providing website placements for your business, you can then think about further methods of advertising your website. |
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You will need to have code inserted on your product page(s) so that orders can be tracked. This is not difficult to do as the affiliate specialists will give this to you and help you implement it. 