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email advertising.A word of caution here : there are unscrupulous people out there who may offer you millions of so-called opt-in email addresses which are anything but spam compliant. These spam operators fish for email addresses on the web using freely available software. These lists are usually out of date with many unusable addresses, but most importantly the owners did not opt-in to receive the spam emails they then subsequently receive.
Normal cost in the UK is 20p per email address, and this may be a one use only agreement. Not cheap eh! You might now want to think seriously about making your own opt-in email address list. The better providers offer the use of their own servers to manage and distribute your advertising messages, this is easy for you and gives them protection from you just running away with their software! Make sure you run a trial first. There are several good companies out there, but each offers it's own unique software system. Some you will find quirky and not to your taste.
There is also stand alone software you can purchase to create your own email advertising. There are two parts to a good software package. The first begins with the creation of the form box that goes on your website. When the user completes the form and hits submit the details will be stored on a mysql or access database on your server. An email will be sent to notify you and the user. For double opt-in the user will then click on the link contained in his or email to confirm their subscription. The double opt-in is best, because it helps to ensure the email address is owned by the user and that it exists. The second is the creation and sending of the advertising message. The software should enable you to easily create colourful email messages that will attract your subscriber's attention. Then hit submit, and with one click all your customers will receive your message. With a subscriber list on the way you can then think about other methods of advertising your business products. |
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If you do not have the time to build up your own email newsletter list, and this is normally done by offering a subscription to a newsletter or a check box when the customer buys or makes an enquiry, you can purchase the right to use an email subscriber list.