Link exchanges.

New business websites have to start somewhere to attract visitors. If no online company is linking to you then search engine spiders will not find you. No-one will know your site exists. It's that simple.

Even if your site is indexed and has achieved Google Page Rank the more businesses that link to you the better.

You may consider outsourcing this work, charges can be reasonable, check other sites the outsourcing company has worked with before engaging them.

The language of the internet is technical, be prepared for grammar problems and difficulty explaining exactly what you want if working with a reciprocal link company located in a country that does not have English as its first language.

There is much software available on the internet to automate link exchanges. These are normally easy to set up, upload the files to your server then run www.yoursite.com/install.php on your web browser is a typical command. You will create a mysql database and chmod certain files to 755 or 777 to allow the program to write data to them.

These programs, for example Reciprocal Link Manager by Kevin Ocasio, help you to find partners to link with by incorporating a handy search utility. Enter a keyword and a list of websites with submit your site forms will pop up. If you don't understand a word of this be prepared to teach yourself it or outsource!

Note : Make sure your hosting company allows you to change permissions on your files otherwise you will have trouble using the software to automatically check the reciprocal links you have on your site.

Well here we are at the end of these brief fact sheets, I hope you have found them of some use. Good luck with your business advertising.

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Trading information with others, competitor websites. Outsourcing.